Kartcade
Oregon's first racing and flight simulator lounge, open in West Linn since August 2025. The marketing stack is AI-built: SEO, analytics, a nightly Mailchimp sync and a live lap-time leaderboard.
Problem
The Portland area had no place to drive a professional-grade racing or flight simulator by the hour with friends, and a top-tier home rig costs more than most people will spend on a hobby they have not tried.
Approach
- 01
Build the venue from the brand out: logo and identity, floor plan and remodel, every PC and cockpit, the website and booking platform, and the operating team. The concept started in November 2024, the build in March 2025, and the doors opened in August.
- 02
Run marketing like a product. The stack is AI-built: structured SEO across the site, analytics wired to bookings, a nightly sync from the booking system into Mailchimp audiences, and a live lap-time leaderboard that gives drivers a reason to come back.
Architecture
Booking platform at the center; a nightly job syncs customers into Mailchimp; analytics and SEO feed the site; the leaderboard reads lap times from the rigs.
Built with
- Booking platform
- SEO
- Analytics
- Mailchimp (nightly sync)
- Lap-time leaderboard
Outcome
Open since August 2025. The current focus is a multi-channel marketing program across the region.
RowPlay
Games you play on a rowing machine: race a glowing ghost of your best row across a 3D lake, hop lily pads with stroke power, battle bosses that call interval challenges, row a Viking longship to a drummer's beat, outrow a horde through a flooded city, fly a cave shooter, or gallop a unicorn through the clouds. The rower's own tablet runs them with nothing else attached.