Joy Teriyaki
Five wordmarks and ten building directions for a Korean teriyaki drive-thru, delivered as an interactive review tool so the client could choose brand and architecture independently.
Problem
Joy Teriyaki wanted a launch identity for a new drive-thru prototype, covering both the wordmark and the building shell. Customers judge a drive-thru from the car in seconds, so the brief needed breadth before depth.
Approach
- 01
Five wordmark directions sharing the same chef mascot and palette family at different volumes, from premium to festival.
- 02
Ten architectural directions, each rendered in a three-quarter view and a long-wall drive-thru view, so the wall drivers actually see was always part of the evaluation.
- 03
An interactive review tool (a single-page Next.js app) where logos and buildings are independent axes, with materials, palette and packaging mock-ups one click away.
Architecture
A single-page review tool: building grid, logo grid and a brand-sheet lightbox.
Built with
- Next.js
- Vercel
Outcome
Phase 1 delivered: the client can pick a direction or fuse two, then iterate logo, packaging and architecture to a build spec.
Motofig
A browser-based 3D configurator: pick a bike, set every finish from plastics to spoke nipples, lay out graphics panel by panel, then save and share the build.